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Ruben G. Herrera

Profile Summary

Mr. Ruben Herrera serves as Executive Vice President of Marketing and Public Relations at Thomas J. Henry.

Mr. Herrera, a licensed attorney, was born and raised in Corpus Christi, Texas and started his career as Marketing Manager at Thomas J. Henry in 2009. In this role, he was responsible for advertising, brand development, and State Bar of Texas Advertising Board compliance. 

In 2012, Mr. Herrera advanced to Marketing Director and began directing creative strategy and purchasing for all media. It was in this role that Mr. Herrera helped introduce the firm’s signature creative ad campaign style which saw a tremendous public response, even winning the firm an American Advertising Award (formerly ADDY). This style helped formalize the Thomas J. Henry brand  and set the firm apart creatively from its competitors. 

In 2014, he advanced again, this time to Director of Marketing, Public Relations, and Employee Relations. This role expanded Mr. Herrera into business development – where he handled projects geared towards internal marketing and communications and business growth and scaling. It was in this role that he launched the first of several extremely successful national mass tort marketing campaigns.

As Executive Vice President of Marketing and Public Relations, Mr. Herrera oversees the development and implementation of marketing initiatives to support the strategic direction of Thomas J. Henry as it continues to grow and expand into new markets. This includes creating new ways to promote the Thomas J. Henry brand, enhance the client experience, and increase staff productivity.


  • The State Bar of Texas


  • Baylor University School of Law, Waco, Texas (J.D.)
    • Member of Moot Court Competitions
  • St. Mary’s University, San Antonio, Texas (B.A.)
    • Summa Cum Laude
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