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Auto Manufacturers Struggle to Get Recall Response

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Tina Robinson3 years ago

This year is on track to be a record-setting year of vehicle recalls. Already, General Motors has single-handedly issued 38 separate recalls affecting about 14.4 million U.S. vehicles. According to USA Today, the rapid rate of recalls could have negative affects on consumer recall responses.

GM Recalls Total 38

GM has led the way with recalls after intense scrutiny in the wake of the ignition recall. On Friday, GM announced four more recalls including nearly 600,000 newer model Chevy Camaros with ignition trouble similar to the massive 2.6 million older compact cars recalled in February and March. The vehicles in the latter recall have been linked to 13 deaths and 54 accidents and are the focus of two congressional probes, criminal investigations, multiple lawsuits, and triggered a $35 million fine after it was learned GM delayed the recall for over a decade.

Auto experts say the fallout from the ignition switch scandal has generated a more pro-active response to safety across the auto industry. The result is a ubiquitous stream of recall announcements that many consumers may ultimately ignore as it becomes the new norm.

Safety Recalls the New Norm

According to the National Highway Traffic Safety Administration (NHTSA), about 75 percent of recalled vehicles eventually get repaired. Among the reasons why the remaining quarter don’t get fixed include difficulty in notifying owners, the value and age of the vehicle, and an owner’s perception of the severity of the defect. Jack Nerad, an executive market analyst for told USA Today, “The millions of recalls that have been issued this year made the situation worse, and response rates lower. The typical consumer reaction seems to be, 'My car's running fine. Do I need to bother?'” 


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