According to the Wall Street Journal, Samsung Electronics Co. is ceasing production and sale of the Galaxy Note 7 smartphone.
Samsung’s decision to extinguish the latest installment of the Galaxy Note series comes on the heels of the initial recall of the device. Replacement Galaxy Note 7 devices provided by Samsung as part of the recall malfunctioned as well.
On October 5, a Southwest Airlines flight had to be evacuated after a passenger’s replacement Galaxy Note 7 started to smoke and catch fire while on the runway, according to the Wall Street Journal.
Since the September 2 recall of 2.5 million phones, not much has gone right for Samsung and the recalled device. In addition to the Southwest flight evacuation, there have been multiple reports of replacement devices having similar meltdowns as the recalled devices. The Federal Aviation Administration (FAA) had previously issued a statement urging Galaxy Note 7 users to keep the phone off during flights.
The decision to take the Galaxy Note 7 off the market was perhaps only a matter of time. According to the Wall Street Journal, Samsung could be looking at several billion dollars in losses over the next three months. There is also the Samsung and Galaxy Note brands to consider – how much long term damage has been inflicted by the embattled smartphone?
According to one analyst, Samsung should consider stopping the Galaxy Note series completely to protect the brand, reports the Wall Street Journal.
Samsung issued a statement asking Galaxy Note 7 users to cease use of their phone and to turn it in, offering sincere apologies for the trouble their newest phone has caused.