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Crisis Manager Hired by GM

Tina Robinson3 years ago

General Motors has hired Jeff Eller, a crisis-communications specialist, as the automaker expands its team responding to the ignition switch recall, according to Automotive News.

About Jeff Eller

Eller is GM’s latest addition to a team of experts hired by the company to help respond to the recall of over 2.5 million vehicles with faulty ignition switches. The defective switches have been linked to at least 13 deaths.

Eller’s background includes working on the Clinton-Gore campaign in 1992 and working as director of media affairs under the Clinton administration. In 1994, Eller joined consulting firm Public Strategies. Recently, Eller left Public Strategies to work for Hill and Knowlton Strategies, a public relations firm.

GM Assembles a Response Team

Earlier this week, GM announced it had hired attorney Kenneth Feinberg. Feinberg has managed high-profile cases such as the 9/11 terrorist attacks, the BP oil spill and the Boston Marathon bombing.

GM also asked chairman of Jenner & Block LLC Anton Valukas to head an internal probe of the automaker to find out the facts which led to the delayed recall.

In an e-mailed statement, GM spokesman Greg Martin said, “As we have from the start, we are drawing upon those who have deep experience and expertise in these matters.”

This week Chief Executive Officer Mary Barra testified before two Congressional committees to answer questions about GM’s actions. She was joined by:

  • Mark Reuss, head of product development
  • Grace Lieblein, head of purchasing
  • Bob Ferguson, head of Cadillac
  • Michael Millikin, GM general counsel
  • Selim Bingol, head of communication and public policy


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