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Study Shows Majority of Drug Advertisements are Misleading

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Jarod Cassidy4 years ago

According to a study published by the Journal of General Internal Medicine, the majority of pharmaceutical advertisements include misleading information.

About the Pharmaceutical Advertising Study

  • Currently the U.S. is one of only two countries in which pharmaceutical companies are allowed to advertise their products.
  • The study analyzed 168 prescription and over-the-counter advertisements that were randomly selected form the Vanderbilt Television News Archive.
  • The advertisements were all aired at between 2008 and 2010 during the 6:30 news slot on major broadcasting networks ABC, CBS, CNN and NBC.

Findings of the Pharmaceutical Advertising Study

  • According to researchers, 57 percent of advertisement observed exaggerated benefits, left out vital information, inserted opinion in place of facts, and made meaningless “life” connections.
  • 10 percent of the advertisments were determined to include information that was false.
  • 6 out of 10 prescription drug advertisements and 8 out of 10 over the counter drug advertisements included misleading or false claims.
  • Only 33 percent of the advertisements were declared “objectively true.”
  • While such claims would not be allowed on FDA regulated labels, pharmaceutical advertisements are overseen by the FCC, not the FDA.
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